摘要
论述形象的概念与文化定义,分析人们对形象与传达问题的一些思考,加深对企业形象的思想文化内涵的认识,有利于企业形象的塑造,具有现实意义。
The concept and cultural definition of image was discussed. Some considerations on image and communication were analyzed. The purpose was to deepen the understanding on cultural connotation of CI, which was of practical significance to modeling of CI.
出处
《包装工程》
CAS
CSCD
北大核心
2009年第11期202-203,共2页
Packaging Engineering
关键词
形象构成
视觉形象传达
“CI”系统工程
image construction
visual image communication
CI system engineering
