摘要
从探寻蒙太奇原理对广告设计有借鉴意义的思维方式入手,总结出蒙太奇运用到广告设计中的特征体系,为以后在广告设计时使用蒙太奇手法提供了依据。
The principle of montage which can be reference for advertisement design was discussed. The character system of montage used in the advertisement design was summarized. The purpose was to provide reference for application of montage in advertisement design.
出处
《包装工程》
CAS
CSCD
北大核心
2009年第11期204-206,共3页
Packaging Engineering
关键词
蒙太奇
广告设计
视觉
表现形式
montage
advertisement design
vision
expression form
