包装色彩对消费心理的影响

Influence of Packaging Colors on Consumption Psychology

阐述了色彩的情感特征与消费者心理的关系。并通过对商品包装色彩与消费心理两者的关系分析,强调了色彩设计在包装视觉传达中的重要作用。

Relation between color＇s emotional characteristic and consumers psychology was expounded The relation between goods＇ packaging colors and consumption psychology was discussed. It was empha sized that colors design have important effect on package＇s visual communication.