摘要
从商品包装的主色调如何诱导消费者通过色彩和谐的商品包装,联想到商品的精美动人之处,从而产生购买欲。因此,商品包装设计应该注意色彩的重要作用,尽量设计出符合商品身份的能迅速抓住消费者眼光的色彩,以提高企业商品在销售中的竞争力。
It analyzes how to achieve color harmony in packaging design to motivate the coustomer＇ s association of the commodity＇s elegance and the desire for consumption. Merchandise packaging design should pay attention to the important role of color, design the pattern which is suitable for the identity of the consumer and attractive at the first sight. It is helpful to achieve sales promotion in fierce competition.
出处
《包装工程》
CAS
CSCD
北大核心
2009年第11期248-249,共2页
Packaging Engineering
关键词
包装设计
色彩设计
色彩心理
packaging design
color psychology
color design
