试论中小零售企业共同物流服务的难点与对策

Research on the Difficulties and Countermeasures in Common Logistics Services of the Small and Medium Sized Retail Enterprises

中小零售企业在我国的零售业中占有重要地位,也越来越重视物流服务,共同物流服务是中小零售企业发展的客观需要,本文通过分析中小零售企业共同物流服务中面临的物流服务需求目标、物流服务运作管理、物流服务利益分享方面的难点,从共同物流服务理念的推广、各种资源的整合、共同物流服务企业的培养、利益分享机制的建立四个方面提出中小零售企业开展共同物流服务的对策。

Small and medium sized retail enterprises in China＇s retail industry occupies an important position, and they take an increasing emphasis on logistics services. Common logistics services develop in small and medium sized enterprise become their real needs. This paper analysis the difficulties by the needs goals, operations management, benefit-sharing of small and medium sized retail enterprises, and finally provides four countermeasures including common concept of promotion, integration of various resources, the cultivation of common logistics service company, benefit-sharing to develop a common logistics services.