基于孝文化的银色营销策略

The Silver Marketing Strategy Based on Filial Piety Culture

随着老年化社会的到来,银色消费市场正蓬勃兴起。但我国银色消费市场的巨大潜力由于受到各种因素约束尚未有效开发出来。以孝文化为基础开展文化营销,是指在银色产品和服务中注入孝文化,使其具有独特的文化个性和审美价值,从而实现营销目标的一种文化营销策略。基于孝文化的银色营销,应以银色文化营销、银色情感营销、银色品牌营销等方面作为切入点。

The silver market demand is getting stronger with the aging society is coming to us, but the great potential of this market has not been developed due to the influence of multiple factors. Culture marketing based on filial piety culture is a kind of culture marketing strategy, which refers to input- ting filial piety culture into product and service, thus creates distinct cultural personality and aesthetic value to achieve the marketing goal. Silver marketing based on filial piety culture should take silver culture marketing, silver emotion marketing, silver brand marketing as the point for breakthrough.