集团饭店的商业模式创新研究

A Study of Business Model Innovation of Hotel Group

用商业模式理论引入饭店集团的战略管理分析,并根据价值链理论、企业组织行为学与企业流程再造理论分析了国内外饭店集团的商业模式的内部结构与逻辑关系。为集团饭店进行商业模式创新提供了基本的理论架构。尤其是为我国本土饭店集团参与国际竞争提供了战略性的概念分析工具。

This article introduces the business model theory of Hotel Group strategic management. It analyses the internal structure and the logic relationship of Hotel Group＇s business model. It also provides the basic framework of theory on innovative business model. In particular, it provides the analytical tools of strategic concept for our local hotel group to participate in international competition.