加强门诊人性化服务 塑造现代医院品牌形象

Strengthening Humanized Outpatient Treatment Molding Modern Hospital's Branding

目的满足人民不断增长的健康需求,适应新的医学模式,提供以患者为中心的门诊人性化服务。方法对不同需求的患者,运用主动灵活的个体性服务和沟通技巧。结果及时为患者导医咨询排忧解难,方便患者就医。结论热情温馨服务,消除患者对医院的陌生和恐惧,提高医院品牌竞争力,赢得良好的社会效益和经济效益。

Objective Meeting the ever-growing health needs of citizens, adapting to new medical models and to provide more humanized out-patient service. Methods Providing new initiative, flexible service and communication skills to the needs of different individuals. Results Providing timely consultation and facilitating convenience to patients. Conclusion Offering warm and caring services, eliminating phobias of hospital and unfamiliar environment. Improve hospital branding competitiveness, achieving good social and economic benefits.