对客家乡村旅游的缺点分析及建议

Disadvantages Analysis and Suggestions of Hakkan Rural Tourism

客家乡村旅游是一种发展客家经济和保存其文化特色的良好方式,但人们对客家乡村旅游的认识存在偏差,规划不健全、管理水平低、市场营销不足、利益分配不合理等现象严重制约着客家乡村旅游的发展。重新制定总体发展规划、择优开发、拓宽融资渠道、加强人力资源建设和管理制度建设、加大品牌宣传、注重生态旅游、走可持续发展道路,才能使客家乡村旅游健康发展下去。

Hakkart rural tourism is a good way that can develop Hakkan economy and preserve its cultural characteristics. But Hakkan rural tourism has many defects ： warp of cognition foreground, distemperedness of programming, low management, insufficient marketing, unreasonable benefit distribution and so on . In order to promote the health development of Hakkan rural tourism,some suggestions were put forward,including instituting unitary development programming, merit-based development, broadening financing channels, strengthening the building of human resources and management system,stepping up publicity and building brand,focusing on eco-tourism and path of sustainable development.