论保险中介企业的困境及出路

On insurance agent enterprise’s difficulty and outlet

中国保险市场的发展空间是无限量的,但众多专业保险中介机构的盈利状况却十分堪忧。本文通过对保险中介企业面临的外部困境与内部困境的实证分析,揭示了保险中介企业陷入困境的根源,指出了保险中介企业的出路所在-为保险中介企业营造良好的市场发展环境,改善保险中介企业的经营机制。

The development space the insurance market is infinitude in China is the, but the multitudinous specialized insurance intermediary agency profit condition extremely endures sorrow actually. This paper analyses positively the outside and inside difficult position of the insurance intermediary companies, reveals the reason lead to difficult positions and poses the outlets of insurance intermediary companiesbuild the good market development environment and improve management mechanism for insurance intermediary enterprise.