大学生旅游行为调查及市场开拓探讨——以宜宾市高校为例

A Survey on Tourism Behavior of College Students and Discussion on Market Development——A Case Study of Yibin’s Universities and Colleges

高校学生已逐渐成为我国重要的旅游细分市场,具有很大的开发潜力。本文在对宜宾市高校学生进行抽样调查的基础上,对大学生的旅游消费行为进行了分析,从中总结出目前大学生旅游市场开拓存在的主要问题,并提出了具体的市场开拓建议。

College students have gradually become an for development. This paper, on the basis of a sample consumer behavior of the college students, sums up important segment of tourism, promising huge potentials survey on Yibin＇ s college students, analyzes the tourism the current problems in the development of university students＇ tourism market and further gives specific proposals to open up the market.