移动应用商店的故事

The Story of Mobile Application Store

App Store开创了移动应用商店的先河,上线仅一年便有15亿的下载次数。商业模式上的革命性创新和可观的盈利使得运营商和制造商们看到了广阔的商机,未来移动应用商店的竞争必将愈发激烈。

In July 2008,Apple released iPhone 3G mobile phone.At the same time,its mobile application store also opened online,which broke new ground for application stores.From only a few hundred kinds of applications at the beginning,to more than 100 thousand kinds at present,it has been just over one year for App Store to acquire an astounding achievement in download rate.The revolutionary innovation on business model and high profitability of Apple made operators and manufactures see the vast business opportunities in mobile application store. Due to the lower cost of market entrance for application store,after Apple,Google,Palm,RIM,Microsoft,Nokia and other companies, mobile operators are also eager to enter into this market.In China, China Mobile was the first operator who expressed its interest in application store,and launched its application store named Mobile Market in August 2009.The number of Mobile Market users have reached 100 thousand with 200 thousand times of download three weeks after it opened. According to the forecast of the industry research company In-Stat, the total number of global mobile application store users by year 2013 will be four times the current number.At that time,30%of smart phones will support application stores.Conceivably,in the next few years,with more and more mobile operators launching their own application stores,the competition will become more and more intense.