论企业形象的特征及构建

On the Features and Construction of the Enterprise Form

企业形象战略是现代企业发展的重要战略。只有全面、深入地理解企业形象的基本特征。

Abstract: The strategy of the enterprise form is an important strategy for the development of modern enterprises. Only when the basic features of the enterprise form are generally and deeply understood can the connotation of the enterprise form be correctly grasped and the construction of the enterprise form be properly guided.