摘要
伴随着中药材国际市场的蓬勃发展,中药材包装策略成为中药材国际市场发展的重要因素,通过对中药材国际市场营销的包装现状和策略的研究,发挥中药材包装策略的优势,让中药材包装策略为中药材国际市场的发展做出重要贡献。
Chinese herbal medicine along with the rapid development of the international market, Chinese herbal medicine packaging strategy for the international market has become an important factor in the development, through international marketing of herbal medicines in the packaging status and strategy to play the advantages of Chinese herbal medicines packaging strategies, so that Chinese herbal medicine packaging strategy for the development of international markets make an important contribution.
出处
《辽宁中医药大学学报》
CAS
2009年第11期82-83,共2页
Journal of Liaoning University of Traditional Chinese Medicine
关键词
中药材
国际市场营销
包装策略
Chinese herbal medicine
International Marketing
Packaging Strategies
