论服饰广告的审美创作

The esthetic creation of the clothing advertising

服饰广告的本体功能是促进服饰商品的销售。设计师借助美学手段进行审美创作,能巧妙地融服饰广告的经济价值于审美价值之中,从而达到吸引受众眼球,提升服饰商品的知名度、美誉度,实现销售商品的终极目的。从美学的角度对服饰广告创意的表现手法进行审视,有助于指导具体的广告创作实践,提升服饰广告的审美价值,实现美学与服饰广告的完美结合。

The clothing advertising＇s main body function is to promote the clothing commodity＇s saling. The designer carries on the esthetic creation with the aid of esthetics method, can melt ingeniously the clothing advertising the economic value in the esthetic value ,thus achieves to attract the numerous eyeballs, promotes the popularity and fine reputation of the clothing commodity, realizes to sale commodity＇s ultimate goal. to examine carefully the clothing advertiseing creativity＇s expression means from the esthetics angle,is helpful to instruct concrete advertising creation practice, promote the clothing advertising＇s esthetic value, realize esthetics and the clothing advertising perfect union.