商务英语信函写作中的礼貌策略探析

Politeness Strategies in Writing Business English Letters

商务英语是用于商务交际的一种文体,礼貌是它的文体特征之一。而商务英语信函写作,作为商务英语会话的一种书面形式,也应遵循商务英语的语用原则,即礼貌原则。文章从商务英语信函写作中所表现出的态度、语气以及语言的使用这三个方面探讨了商务英语信函写作中的几种礼貌策略。并进一步指出:在具体语境中把握好礼貌策略,使其能发挥在商务英语信函写作中的独特作用,达到良好的交际效果。

Business English is one of the important means of business communication. Politeness is one of its most important characteristics. Business English letters writing should obey the pragmatic principles, such as politeness principle, this article discusses the politeness strategies in writing business letters from these three aspects： attitude; tones; language usage. It also points out we should make good use of politeness strategies in the language situation, which will play a special role in writing business English letters and result in a good communicating effect.