广告学专业毕业设计(论文)质量评价体系的构建

The establishment of the quality evaluation system of graduation project(thesis) of advertising profession

毕业设计(论文)是本科教学一项非常重要的内容,是检验本科教学工作及教学效果的重要环节,而毕业设计(论文)质量评价体系是保证毕业设计(论文)顺利进行并取得良好效果的制度保证。就江西理工大学在广告学专业毕业设计(论文)质量评价体系的构建原则、构建方法、内容等进行了研究和论述。

The graduation project（thesis） is an important content of regular college teaching as well as an important link inspecting the regular college teaching and its effect.The quality evaluation system of graduation project（thesis） is the system guaranteeing smooth work and good effect of graduation project（thesis）.This paper studies and discusses the establishment principle,establishing way and content,etc.of the quality evaluation system of graduation project thesis of advertising profession in Jiangxi university of Technology.