河南省红色旅游营销策略浅析

The Research on the Market Strategies of Revolutionary Tourism in Henan Province

河南省红色旅游资源丰富,品位较高,已具备了发展红色旅游的良好基础,但在营销策略等方面存在着诸多的问题。因此,应进一步强化营销意识,加强与其他旅游资源的组合,科学合理地确定价位,加强宣传促销,加大红色旅游产品开发的力度,实施多种形式的促销策略,以最大限度地发挥红色旅游的功能,促进河南省红色旅游事业的全面发展。

With abundant and fine quality of revolutionary tourist resource, Henan province has prefect conditions to develop red tourism. But there are a lot of problems at market plot. Henan province should strengthen market consciousness and integration with other tourist resource, determine scientifically and rationally the price, consolidate the propaganda and the force of taping red tourist product, adopt various market tactics. So as to bring into piaying fully the function of red tourism,promote the all-round development of red tourism cause in Henan province.