期刊文献+

景德镇陶瓷生产企业陶瓷商标保护对策 被引量:1

OTHE COUNTERMEASURES OF PROTECTING CERAMIC TRADEMARKS OF THE CERAMIC ENTERPRISES IN JINGDEZHEN
下载PDF
导出
摘要 在当前陶瓷市场全球竞争日趋激烈的时期,陶瓷商标对景德镇陶瓷生产企业起着越来越重要的作用和影响。以景德镇陶瓷生产企业的视角,分析其现实可行的陶瓷商标保护策略。 Under estate producing all quantity and the marketplace increment rising again step by step in Jingdezhen City ceramics environment, Jingdezhen City ceramics the china brand quantity producing wading across that enterprise uses has had the certain increase. The countermeasure , sharpening what to wield are gone through face to face china brand protection, boosts enterprise developing , is new problem facing the current lingdezhen City ceramics manufacturing enterprises. The main body of a book visual angle with enterprise, ceramics manufacturing enterprises wades across analytical Jingdezhen City the china brand uses a general situation and the feasible brand of enterprise protects to the summary.
出处 《中国陶瓷》 CAS CSCD 北大核心 2009年第11期49-51,共3页 China Ceramics
关键词 陶瓷商标 保护 景德镇陶瓷 生产企业 Produce enterprise, wade across the china brand, protection tactics, Jingdezhen, ceramics
  • 相关文献

参考文献2

二级参考文献6

  • 1Coase, R.H. The Nature of the Firm, Economica. 1937, NS. Vol. 4, 386- 405.
  • 2Hamel,G.(1991)Competiton for Competence and Inter- Partner Learning Within International Strategic Alliance,Stategic Management Journal,Vol.12,special issue,pp.83- 103.
  • 3Kogut,B.(1988)Joint Venture:theoretical and Empirical Perspectives,Strategic Management Journal,Vol.9,No.4,pp.319- 332,July- August.
  • 4Norman,P.M.(2001)Are Your Secrets Safe?Knowledge Protection in Strategic Alliances,Business Horizon,pp.November- December.
  • 5Quintas,P.,Lefere,P.,and Jones,G.(1997)Knowledge Management:AStrategic Agenda,Long Range Planning,pp.385- 391,June.
  • 6Rothaermel,F.T.(2001),Complementary assets,strategic alliance,and the incumbent's advantage:an empirical study of industry and firm effects in the biopharmaceutical industry,Research Policy,Volume 30,Issue 8,pp.1235- 1251,October.

共引文献133

同被引文献7

引证文献1

二级引证文献3

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部