摘要
在当前陶瓷市场全球竞争日趋激烈的时期,陶瓷商标对景德镇陶瓷生产企业起着越来越重要的作用和影响。以景德镇陶瓷生产企业的视角,分析其现实可行的陶瓷商标保护策略。
Under estate producing all quantity and the marketplace increment rising again step by step in Jingdezhen City ceramics environment, Jingdezhen City ceramics the china brand quantity producing wading across that enterprise uses has had the certain increase. The countermeasure , sharpening what to wield are gone through face to face china brand protection, boosts enterprise developing , is new problem facing the current lingdezhen City ceramics manufacturing enterprises. The main body of a book visual angle with enterprise, ceramics manufacturing enterprises wades across analytical Jingdezhen City the china brand uses a general situation and the feasible brand of enterprise protects to the summary.
出处
《中国陶瓷》
CAS
CSCD
北大核心
2009年第11期49-51,共3页
China Ceramics
关键词
陶瓷商标
保护
景德镇陶瓷
生产企业
Produce enterprise, wade across the china brand, protection tactics, Jingdezhen, ceramics