社会转型期领导干部的媒体素养及其生成路径

Improving Cadres’Ability to Communicate with Press Media in the Period of Social Transform

媒体素养是新时期领导干部领导水平和执政能力的重要体现。加强领导干部的媒体素养和新闻意识是应对社会转型期社会舆论多层次状态、新兴媒体兴起和媒体格局的变革、西方发达国家新闻渗透战略、公共突发性事件频发、领导干部媒体意识缺失等严重挑战的积极反应。各级领导干部必须增强媒体意识,加大培训力度,主动实践锻炼、科学借鉴经验,创新机制,加强自身媒体素养,切实提高与媒体打交道的能力。

Under the new situation, the ability to communicate with press media is an important sign of administration capacity of Chinese leading cadres. In the period of social transform, Chinese cadres are facing a more and more complicated structure of press media due to the rising of new press organs, the strategy of press infiltration of western developed countries, the frequent occurrences of public crisis and the lack of press consciousness of some Chinese cadres. In order to improve their ability to communicate with press media, all of the Chinese cadres should enhance their consciousness of press, attend more training and practice, learn scientifically from any other good experience, and innovate their relevant systems.