摘要
DM的形式伴随着投递方式的发展而不断丰富.明信片和信封虽然是最基本的形式,然而这两种形式也仍然包括很多种类.随着形式和材质的不断丰富,选择与传递信息相适合的形式成为了可能.而后,电子邮件的加入使DM的地位清楚地确立下来.通过对DM的战略性使用,使它逐渐成长为一种不可缺少的传媒方式.呈现出新的发展.
DM is accompanied by the form of delivery is the continued development of the rich. Postcards and envelopes, although the most basic form, but even these two forms are included in many types. With the continuous forms and rich materials, selection and transmission of information for the form as possible. Then, join the e-mail so that the status of DM down clearly established. Through the strategic use of DM, it gradually grown into an indispensable way of the media. Not only in marketing activities, even as-a life-related things, DM also showed a new development
出处
《甘肃高师学报》
2009年第5期129-130,共2页
Journal of Gansu Normal Colleges
关键词
消费时代
精神消费
信息传递
发展
era consumer
spirit consumption
information transfer
development
