摘要
采用文献资料查询、问卷调查和数理统计等方法,对中原9市城镇居民休闲体育消费现状进行调查.结果显示,中原9市休闲体育消费市场受居民消费观念、年龄结构及基础设施等因素的影响和制约,但随着经济的快速发展,城镇居民收入日益增加,城镇居民消费观念发生着改变,消费支出不断增加,9市休闲体育消费市场潜力巨大,观赏型、参与型体育消费增长前景广阔.
By resorting to literature, questionnaire and statistics, the author has investigated into the leisure sports consumption situation of the urban residents in the Zhongyuan region and the result shows that the leisure sports consumption is affected and restricted by the factors of concept, age and infrastructure, but with the rapid development of economy, the increase of the residents' income, the change of their consumption concept and the constant consumption expenditure, there exists a huge potential market for leisure sports activities and the future of appreciation - type and participation - type sports consumption is even more promising.
出处
《湖州师范学院学报》
2009年第2期71-75,共5页
Journal of Huzhou University
关键词
休闲体育
中原城镇居民
消费现状
leisure sports
Zhongyuan urban inhabitants
current consumption