摘要
通过对当今大学生外出旅游消费心理现状的了解,及其旅游消费动机和出游行为等一系列的分析,运用抽样调查法,探索出大学生旅游消费规律,研究旅游对大学生成长的影响,以及如何正确引导大学生旅游消费行为。
The paper sets out to study the college student consumer s psychology of tourism and analyze their motivation and tourism behavior.The research uses the sample survey,aiming to explore the consumption pattern the college tourists follow and examine the influence of travelling on the growth of college students.It also discusses how to direct the students consumption behavior.
出处
《武汉职业技术学院学报》
2009年第5期36-38,53,共4页
Journal of Wuhan Polytechnic
关键词
大学生
旅游行为
消费
心理分析
college student
tourism behavior
consumption
consumer psychology
