社会渠道运营商分级模型及实证研究

The empirical analysis on operators' assessment model of social channel

文章基于系统论的思想,全面地给出了社会渠道运营商评定所要考虑的因素,并把这些因素具体化、指标化,然后运用模糊综合评价模型,对某电信企业社会渠道运营商进行分级评价,较好地解决了具有一定程度模糊性的定性指标的量化问题,为科学、合理地评定社会渠道运营商提供有力的依据。

Based on the system theory,this thesis comprehensively analyzes the factors needed to assess operators of social channel and embodies and standardizes these factors.The author also applies model of fuzzy comprehensive evaluation to assess the operators of social channel in a telecommunication company.This solves the quantitative problem of qualitative requirements with fuzziness to some extent,providing powerful basis to assess operators of socical channel scientifically and reasonably.