网络营销对于传统营销的竞争优势分析

Analysis of the compefitive advantages of on-line marketing over the traditional marketing

人类进入21世纪以来,互联网的迅猛发展了推动全球经济一体化的进程,网络营销的兴起,打破了时间和空间的界限,立足于解决生产和消费相分离、差异和矛盾的传统营销观念正在受到前所未有的颠覆。文章从4个方面论述了网络营销对于传统营销的优势:成本优势,销售优势,顾客服务优势和信息传递优势。随着计算机技术的不断发展和普及,网络营销对于企业来说日趋重要,谁能把握网络营销的脉搏,谁就能取得致胜先机。

The rapid development of internet has speeded up the process of globalisation since the 21st century the emengence of on - line marlceting breaks up the time and space limits,which has great impant on the traditional marketing. The paper discusses the advantages of on line marketing ouer the traditional manketing;eost advantage sale advantase,customer service advantage,information advantage. Along with the development of computer technolosy,on - line marketing has become more and more important for the survival of corporation, the company which seize the pulse of on the marketing can prosper.