新闻标题的关联理论视角

A Relevance Approach to News Headline

受众对新闻媒介所提供的信息具有认知上的选择性,总是通过标题来选择需要阅读的新闻。标题交际功能的本质就是:新闻与受众间的最佳关联。这里实际上存在两个不同层面的关联,一是新闻标题与主体内容的关联;二是新闻标题与受众接受心理的关联。

Audienees select to receive the information of media, and choose the news to read by the news headlines. The nature of headlines , communicative functions is that headline is optimal relevance between news and audiences. Here there are in fact two different levels of relevance： the first relevance occurs between news headlines and content; Second relevance takes place in cognitive psychology and Audiences.