金融危机下陕北苹果产品供应链创新模式的构建

Constructing the Innovation Operation Pattern of Northern Shaanxi Apply Product Supply Chain Under Financial Crisis

面对全球金融危机的冲击,提出果品供应链创新模式的构建理论,通过企业参股加大对果农专业合作组织的扶持,充分发挥龙头企业的带动作用,建设企业产地采供网络;提高果品供应链的组织化程度和与市场接轨能力;探索并建立合理的价格形成机制,实现果品产业链条各主要环节利益的合理分配,确保果品供应链稳定运行;探索利用期货套期保值等现代市场手段,通过出租气调库实现物流外包,帮助果农存储鲜果,防范果业市场风险,从而实现企业果品供应链管理从量的扩张到质的提升的转变。

The enterprise was confronted with global financial crisis. The constriction theory about the innovation operation pattern of apple marketing chain was put forwad： to support the apple cooperation asso- ciation by increasing the shares of enterprises; to bring into full play to bibcock enterprise in the construction of marketing channels; to build up the network of enterprise purchasing ＆ supply in the apple produc- tion area; to improve apple supply chain by promoting organization level ant to integrate with the world market; to explore and establish reasonable price forming mechanism to realize reasonable profit distribution, and therefore;to quarantine the stable operation of circulation of apple supply chain; to search and use modern market＇s measures, such as futures hedging to reduces the risk on an existing investment position; to share lending enterprise＇s air conditioning warehouses to he used for storage fresh apple to helpe fruit growers to keep away from global financial crisis. By the measures mentioned above, the management of enterprises apply product supply chain would he transformed from quantity outspread stage to quality upgrade stage.