客户管理系统中数据挖掘技术应用研究

Reserch of Data Mining Technology

目的是研究数据挖掘技术的基本原理、实用方法、实践步骤与技巧,为企业快速、低成本构建客户管理系统、CRM系统、数据挖掘应用系统提供参考与借鉴。从数据挖掘的概念入手,分析了其主要任务,从其现状中研究了其存在的问题及发展趋势,重点探讨了数据挖掘的应用步骤与方法,给出了一个数据挖掘软件的造型原则。

The purpose is to study the basic principles and practical approaeh and practice steps and the skills of the data mining in this article, provided a reference from of building customer management systems cost - effectively, CRM systems, data mining applications for the enterprise quickly. It based on the eoneept of data mining, Analysised of its main tasks, studied the problems and trends from the status quo,foeused on the application of data mining methods and steps, the design principles of data mining software was given in this article.