摘要
本文以当前宏观经济政策对寿险业的影响为切入点,分析了寿险行业的竞争形势,指出了寿险行业的发展机遇。从竞争策略、产品策略、销售策略、人力策略和品牌策略方面,提出了中国人寿应采取的对策。
The world economy caused by the international financial crisis is still in its down-turn track. This paper analyzes the impacts of the current macro-economic policy on the life insurance industries as a start point. Then the opportunities and challenges for life insurance industries are summarized. Finally,the possible countermeasures for China Life are proposed from the perspective of competition strategies,products development,marketing strategies and brand.
出处
《保险职业学院学报》
2009年第5期5-8,共4页
Journal of Insurance Professional College
关键词
寿险企业
宏观政策
发展形势
竞争策略
Life Insurance Industries
Macro-economic policy
Development situation
Competition strategies
