展览服务外包边界的决定及其组织形式

The Decision of Boundary of Exhibition Services’ Outsourcing and Its Organizational Form

为了降低交易成本,充分利用组织内外两种资源,企业的服务外包活动已成为经济全球化的一种新标志和一种新的商业模式。本文试图将外包思想运用于作为一个复杂的服务系统的展览活动。基于外包动机的一般微观分析,展览服务外包的边界取决于外包的利益与成本的边际考量。在当前展览活动的外部制度环境和技术环境产生变革的情况下,外包的边界会随着外包收益的显现和交易成本的降低而趋于扩大。而随着展览服务外包边界的最终确定,展览活动的组织形式势必发生新的变化,演变成分工协作的网络动态组织。

In order to reduce transaction costs and make full use of resources, the activities of service outsourcing are increasingly frequent, and have become a kind of new symbol of economic globalization and a new business model. This paper attempts to apply the idea of outsourcing to exhibition as a complex service system. Based on the general micro-analysis of motives of outsourcing, the boundary of exhibition services＇ outsoureing depends on the marginal benefit and cost. Currently, when the external institutional environments and technological environments have changed, the boundary of exhibition services＇ outsoureing tends to expand with the prominence in benefits and the decline in transaction costs. Subsequently, the organizational form of exhibition is bound to evolve into a dynamic network organization with collaborative divisions.