当代电视发展视角的都市审美文化及其世俗化特征

The Urban Aesthetic Culture in the Perspective of Contemporary TV Development and Its Characteristics of Secularization

在当代特定的经济环境和社会背景下,审美文化,尤其以都市审美文化为代表,开始了从理想主义向世俗化的转变。以电视这一当代重要媒介的发展为视角,从电视剧、电视娱乐节目、电视广告和电视的技术优势四个方面详细分析了都市审美文化世俗化特征的具体表现,从而对我国审美文化的健康发展提供理论上的指导和帮助。

In the contemporary economic environment and the specific social background, the aesthetic culture, especially the urban aesthetic culture, started to become secular from the idealism. From the angle of TV development, the important contemporary media, the essay analyzes the specific performance of the secular characteristics of urban aesthetic culture from TV drama,TV entertainment programme, TV advertisement and TV technology advantage four aspects, to provide theoretical guidance and help the healthy development of aesthetic culture in our country.