基于定位视角的泰安市旅游资源整合研究

Study on the Integration of Tourist Resources of Tai'an City from the Perspective of Positioning

如何促进旅游资源的有效整合是当前我国许多旅游城市急于解决的问题。本文从定位视角出发对泰安市旅游资源整合问题进行了研究。针对泰安的实际旅游背景提出了一个新的定位:"封禅朝拜名城,水浒文化故地",并在此基础上确立了"互补式"旅游资源整合模式,进一步提出了旅游资源整合的相关措施。

How to promote the effective integration of tourist resources is a problem that is to be eagerly solved in many Chinese tourist cities. In view of this, this paper deals with the integration of tourist resources of Tai＇ an City from the perspective of positioning. Grounded on the tourist reality of Tai＇ an City,a new position is fixed： ＂The city known for Fengshan and pilgrimage, the old haunt of the Outlaws＂ .On the basis of this position,the paper establishes a complementary model of integration of tourist resources,and further puts forward the idea of integration of tourism resources and related measures.