济南市保健食品消费现状及影响因素分析

Analysis on Status and Influencing Factors of Functional Food Consumption in Jinan

目的了解济南市保健食品消费现状及影响因素,为保健食品的开发提供参考。方法采用随机整群抽样方法,在济南市抽取138名消费者进行保健食品消费状况调查。结果消费者购买保健食品的主要途径是专卖店;最看重保健食品的功能;主要用途为孝敬长辈和馈赠;倾向购买的功能为增强免疫力、缓解身体疲劳、改善睡眠;倾向购买的剂型为袋泡茶、口服液、咀嚼片。结论随着经济发展和人们生活水平提高,保健食品已在单一保健功能基础上衍生出文化传递和感情交流的功能。保健食品生产企业只有把握住市场需求,才能更好的实现保健食品产业的经济和社会效益。

Objective To investigate the status and influencing factors of functional food consumption in Jinan and provide a reference for the development of functional food. Methods A random cluster sampling method was employed in this survey. 138 consumers in Jinan were investigated about functional food consumption. Results Consumers purchased functional food mainly in stores and they most emphasized the functions of functional food. The main reason why they purchased fimctional food is to honor their elders and present as a gift. The functions which they were inclined to enjoy were as follows： enhancing immunity, easing the physical fatigue, improving sleep, with the dosage forms of tea bag, oral liquid and chewable tablet. Conclusion Along with the economic development and the improvement of people＇s living standard, the functional food can not only improve health but also transmit culture and communicate feelings. In order to achieve better economic and social benefits, the functional food-producing enterprises need to firmly grasp the market demand.