摘要
运用文献调研、对比法、演绎法等分析了中西方体育文化存在的文化差异,及其碰撞的历史过去与当下形态等,指出由于传播力差异造成中西方体育比重失衡,但认为碰撞与交融是我国体育文化发展的动力之源。提出了中国传统体育文化传播突破西方现代体育文明预设与现实的未来构想:1)积极参与世界体育文化图景建构;2)大力开展传统体育传承教育活动;3)牵手媒体:开掘传统体育媒体化之路;4)"联姻商业":传统体育文化的产业化发展;5)学界支持:使传统体育科学化、规范化。
Literature review, comparative analysis, deductive methods were used to analyze the differences between east and west sports, and the conflicting history before and now. Unbalanced proportion between east and west sports due to the difference of communications was discovered, however the conflicts and intercultural blend were the impetus to develop national sports culture. A few suggestions were proposed ： 1 ） positively participate in the world sports culture establishment ; 2 ） focus on passing the theory of traditional sports to the young generation ; 3 ） cooperation with sports media ; 4 ） cooperation with sports business ; 5 ） academic support.
出处
《南京体育学院学报（社会科学版）》
北大核心
2009年第5期32-36,共5页
Journal of Nanjing Institute of Physical Education
基金
国家社会科学基金项目(09BTY034):"中国竞技武术国际化营销研究"阶段成果
关键词
西方体育
中国传统体育
文化
全球化
传播
western sports
traditional sports
culture
globalization
communication
