摘要
在产品同质化的今天,消费者注重的是个性化需求,创意营销就成为致胜的关键,它能使企业达到永续经营。因此,创意在现代企业的发展和营销中起着一定的核心作用,它更是一种源于实践的奇思妙想和灵感顿悟,值得我国智能化企业在产品设计和营销创新中学习与借鉴。
Homogenization in the product today, consumers pay attention to the individual requirements. Creative marketing has become the key to success, it allows enterprises to achieve sustainable management. Thus, creativity in the modern enterprise development and marketing play a central role, it is a kind of smart ideas and inspiration from the practice of insight. It is worthy of our intelligent enterprises in the product design and marketing of innovative learning and reference.
出处
《智能建筑》
2009年第11期33-36,共4页
Intelligent Building
关键词
智能建筑
创意营销
赢利模式
Intelligent Building, Creative Marketing, Profit Model