国外运动员商业活动管理模式特征、成因及其对我国的启示

Characteristics and Causes of Management Modes for Foreign Athletes' Commercial Activity and the Enlightenment to China

我国运动员商业活动管理面临诸多困境,迫切需要寻求改革完善之道。国外运动员商业活动管理的宝贵经验值得借鉴:政府与社团进行分权管理,体育社团在操作实践中居于主导地位,通过契约化管理明晰各方主体利益。需要注意的是,国外运动员商业活动管理模式特征背后有着深刻的社会影响因素。这些都为我国运动员商业活动的规范管理带来诸多启示。

Athletes＇ commercial activity management is faced with some dilemmas in China, which need to be settled urgently. By contrast, foreign athletes＇ commercial activity management is worth studying. For example, governments and sport societies share the management power; sport societies have a key management position and define the subjects＇ rights and obligations with a contract and so on. It is worthwhile to note that the characteristics of management mode have some profound social factors. Obviously, we can get some enlightenment from foreign athletes＇ commercial activity management.