家庭金融资产选择行为的影响因素分析——基于江苏南京的证据

Analysis on the Influencing Factors in Household Financial Portfolio Selection——Evidence From Nanjing,Jiangsu Province

本文在梳理国内外相关文献的基础上,归纳出影响家庭金融资产选择行为的10个因素,并基于问卷调查数据,运用因子分析和Logistic回归等方法分析家庭金融资产在货币类产品、证券类产品、保障类产品三个方面投资的影响因素。实证研究丰富了现有关于家庭金融的研究成果,研究结论具有一定的借鉴意义。

On the basis of reviewing related literatures, this paper sums up 10 affective factors of household financial assets allocation. Based on the questionnaire survey data, this paper analyzes affecfive factors in the portfolio choice of bank products, securities and insurance with the application of methods of factorial analysis and logistic regression. Some suggestions are proposed on the basis of the result of positive analysis and have actual application value.