摘要
传媒跨媒体集团化已成为传媒业发展的普遍组织形式。为了应对加入WTO后国内外传媒的激烈竞争、大量新媒介技术出现的挑战，也为了在社会主义市场经济条件下广播电视、报刊杂志、网络等媒体自身发展的需要，在我国组建跨媒体综合性传媒集团是非常必要的。同时，也不容忽视跨媒体集团化所带来的集团结构、规模扩张、财务管理等方面的风险。
Trans- media Grouping between Media Enterprises have media industry. To cope with the fierce competition of international and been the general development pattern of national media after joining WTO and the challenges brought by many media technology, to meet the development requirement of radio and television media, newspapers and magazines, net media and other media under the condition of socialism market economy, it is necessary to establish comprehensive trans - media industry group in our country. However, the risk of group structure, expanding, financing management, which is brought by trans - media Grouping between Media Enterprises cannot be neglected.
