摘要
本文分析了我国轿车营销模式的特点及存在的问题,提出了适合我国轿车企业发展的营销策略。
Through the analysis of the characteristics and existed problems of the automobile marketing mode in China, this paper puts forword the marketing strategies which are suitable for the development of the automobile enterprises in China.
出处
《漯河职业技术学院学报》
2009年第4期99-100,共2页
Journal of Luohe Vocational Technical College
关键词
轿车企业
营销现状
对策
automobile enterprises
current situation of marketing
countermeasures
