大型体育赛事志愿者长效服务影响因素的调查研究——以2008北京奥运会帆船赛为例

Study on Influence Factors of Volunteers' Long-term Service in Large-Scale Sports Events——Taking the 2008 Olympic Sailing Events as an Example

对2008奥帆赛志愿者长效服务影响因素进行研究,结果表明,学生志愿者是奥帆赛志愿者的主体;发展性动机是志愿者最主要的参与动机;竞赛项目的不同对大型体育赛事志愿者的参与热情影响不大;高质量的培训和组织方对志愿者服务后提出的中肯评价是志愿者期望获得的重要回报;被尊重和时间是志愿者日后参与志愿活动的最大顾虑;大部分志愿者再次参与志愿服务意愿较强烈。

This paper studies the influence factors of volunteers＇ long-term service in the 2008 Olympic Sailing Events. The research result shows that students are the majority in the voluntary team. The most important factors affecting their service motivation are self-development. Serving for what kind of games doesn＇t affect much on the volunteers in large-scale sports events. High quality training and the sincere evaluation given by the organizing party after their service are the most important rewards expected by the volunteers. Being esteemed and time are one of the prime elements that the volunteers will take into consideration for their future service. Most of them will participate again as volunteers when conditions permit.