张家港市杨舍西街整体改造设计中的策略分析

The Analysis of the Principles of Integral Reconstruction of the West Yangshe Road in Zhangjiagang

文章从符号化、个性化和多样化、流行化和时尚化以及人性化这几方面分析了张家港市杨舍西街整体改造设计中的策略。从这个颇具代表性的项目可以看出,在消费文化的深刻影响下,当代商业街的改造呈现出新的趋势:持续地翻修与更新,风格不断地推陈出新以及建筑表皮积极参与流行和时尚。

The paper analyses the principles of the integral reconstruction of the West Yangshe street in Zhangjiagang from the symbolized, the individualized and the diversified, the popularized and the fashionified, as well as the humanized. The project is quite representative and we can see that the reconstruction of the commercial streets has presented a new tendency under the deep influence of the consumer culture： continuously rebuilding and updating, constantly releasing the new styles and the fashion surfaces . fast-growing economy and society in contemporary.