摘要
近些年,请名人做产品广告或出任企业形象代言人之风盛行。但是,在名人代言的产品或服务广告中存在着违法、虚假内容,而我国相关法律、法规没有明确规定名人在虚假广告中的责任。应通过建立名人代言广告的审查及禁止准入制度;明确其代言虚假广告的法律责任;推进公益诉讼等来进行规制。
In recent years,it is popular to invite celebrities to advertise products or to be the image spokesmen.However,illegality and false content exists in the products or services introduced by the celebrities.Meanwhile there is no clear regulations on the duties accounted by celebrities because of false advertising.False advertising spoken by celebrities could be regulated by building inspecting,prohibiting and permitting system,clearing their legal duties,promoting commonweal lawsuit.
关键词
名人代言虚假广告
法律规制
防范对策
false advertising spoken by celebrities
legal regulation
preventing countermeasure
