“文化产业化”：民俗旅游发展的现代性思考

＂Cultural lndustrialization＂：Reflection on the LUO Shao-ming Modernity of Folklore Tourism Development

在全球化背景下，由于文化工业生产理念的侵入，导致非理性的民俗旅游产品开发泛滥成灾。基于对这种现象的反思。提出民俗旅游与“文化产业化”理念的结合，试图通过理论和实证的分析，说明其建构的意义。并通过构建社区参与的一体化开发模式．以提升“文化自觉”意识。

In the context of Globalization, with the production concept of cultural industry invading, irrational folklore tourism products flood the market. Reflection on this phenomenon, the author attempts to propose combining folklore tourism and the concept of ＂cultural industrialization＂, and show its construct meaning by the theoretical and empirical analysis, and build the integration development mode of community participation, to enhance ＂cultural industrialization＂.