桂林旅游城市形象传播分析

Analyze on the Spreads of Tourist City Image of Guilin

桂林是世界著名的风景旅游城市和历史文化名城。在旅游城市形象传播中,具有突出的样本意义。通过以问卷调查为依据,采用定量研究的方式,试图呈现桂林的旅游城市形象。桂林的旅游城市形象如何进行传播,以期得到一些旅游城市形象传播的普适性策略。

Guilin is a world famous tourist city and the historical city. In the tourism city image＇s communication, Guilin has the prominent sample significance. This arlicle is based on a questionnaire survey, using quantitative research＇s methods, trying to show the image of tourist city of Guihn, and how Guilin＇s tourist city image to spread. I try to get some universal strategy of tourism city image＇s communication.