金融危机下中小企业营销策略探讨

Marketing Strategy for Small and Medium Enterprises to Explore Under the Financial Crisis

席卷全球的金融危机对我国中小企业造成了巨大冲击,中小企业的生存和发展遇到了前所未有的困难。分析金融危机对中小企业的影响,并从营销的角度提出中小企业应对金融危机的策略。

Sweeping through the world financial crisis on small and medium enterprises in China has caused great impact on the survival and development of small and medium-sized face of unprecedented difficulties. This paper analyzes the financial crisis on SMEs, and searches strategies to deal with financial crisis with a marketing point of view of small and medium-sized.