“信息高速公路”给汽车营销带来的思考

Mature Development of Info-Highway Enlighten Re-think of Auto Marketing Business

所谓＂信息高速公路＂,就是一个高速度、大容量、多媒体的信息传输网络,其信息传输速度之快、信息容量之大超乎人们想象。此外,信息来源、内容和形式也是多种多样。网络用户可以在任何时间、任何地点以声音、数据、

As for the fast and mature development of information-highway industry, netizen had become the key players in today’s B2B business environment, replacing the condition of one-way data supply by IP. This marked the coming of the Web.2.0 era——an interactive information supplying and consumption, which provided an ideal opportunity for the innovation of auto marketing.