加工企业与下游零售商定价决策模型——以绿色食品供应链为例

Pricing Decision Model for Manufacturing Enterprises and Retailers

构建了绿色食品供应链中加工生产商、零售商组成的下游链利润模型,讨论了合作博弈与非合作博弈情况下的系统效率,结果表明:整个系统及合作双方的收益均存在帕累托改进的可能;阐述了合理确定中间价格是协调供应链的关键,采用Rubinstein讨价还价模型分析了最优价格策略的制定问题,获得了最优的帕累托合作定价策略;最后通过一个算例,验证了该定价策略的有效性。

The paper establishes a profit model of manufacturer and retailer in green food supply chain, discusses the system effectiveness in the environment of cooperative game and non-cooperative game. The result shows that the profits of either the entire system or both the cooperative parties exist a probability of Pareto improvement. Meanwhile, the paper points out that determining a medium price rationally is the key of coordinating the supply chain, uses Rubinstein bargaining model to analyze how to determine the optimal pricing policy and obtains the optimal Pareto cooperative pricing decision. Finally an example is shown.