摘要
在供应链中,合作企业实现风险共担、利益共享是供应链的基本目标。首先分析了经典报童模型中由于双重边际化造成的渠道冲突。然后通过期权工具的引入,生产商和零售商共同承担市场不确定性带来的风险。研究表明,期权工具可以克服双重边际化现象,提高供应链整体绩效和效率,达到渠道协调,数值仿真试验说明了模型的有效性,对供应链企业有效利用期权工具,规避风险,提高利润有借鉴意义。
The paper analyzes the channel conflict caused by double marginalization in classical Newsboy Model, introduces the option tool in order to make manufacturer and retailer to bear the risks brought by the uncertainty of the markets jointly. The results of the research show that the option tool may overcome the double marginalization effect, improve the entire performance and efficiency of supply chain and achieve channel coordination. Numerical simulation shows the effectiveness of the model.
出处
《物流技术》
2009年第11期154-157,共4页
Logistics Technology
基金
中国博士后科学基金一等奖资助(20080430075)
苏州大学青年基金后资助项目(BV102901)
国家自然科学基金重大项目资助(70171010)
关键词
报童问题
期权
供应链协调
渠道协调
newsboy model
option
supply chain coordination
channel coordination
