乡村旅游的游客旅游动机研究——以九江庐山周边风景区为例

Study on the Tourists' Motivation in the Rural Tourism

通过对九江庐山周边风景区乡村游客的实地调查,分析了游客在庐山周边风景区开展乡村旅游的旅游动机,对不同特征的游客的乡村旅游动机差异性进行了深入分析,并对其原因进行了解释。

t Based on the field survey on rural tourists around Lushan Mountain Scenic Area, the motivation of tourists in Lushan Mountain Scenic Area was analyzed. The motivation differences of the tourists with different characteristics were deeply analyzed. And the reasons were explained.