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发达国家企业履行社会责任的成功经验及启示 被引量:5

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摘要 承担社会责任已成为跨国企业塑造和提升形象、获取社会资本、增强企业竞争能力的有效手段。西方发达国家对企业社会责任的研究及实践都处在一个较高的水平。我国企业要在全球商界占有一席之地,必须紧追国际潮流,对发达国家的经验进行了解、学习、借鉴和创新。
作者 马文静
出处 《商业时代》 北大核心 2009年第31期44-44,89,共2页 Commercial
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